Wisconsin research since 1979
We are a Wisconsin consumer research company. We pay people around the state to give their opinion on products, packaging, food, and advertising, in person and from home.
Joining is free. The sign up form takes a few minutes.
Studies run all over Wisconsin. Our own research facility is in Janesville, and we also work at partner facilities and meeting rooms in other parts of the state, so sessions are held near the people we need to talk to.
Three steps. There is nothing to pay and nothing to buy.
Fill out one form with your contact details and some questions about you and your household. That is what puts you on the list.
When a study matches you, we email or text you. The invitation says what is involved, when and where it is, how long it takes, and what it pays.
In person sessions pay cash on the day, before you leave. Online studies and home use tests pay by Amazon gift card or PayPal after you finish.
In person work pays the most, because it takes the most of your time. The invitation always tells you the amount before you agree to anything.
75 to 250
dollars
A guided conversation with 6 to 10 people. Usually 90 minutes to 2 hours.
50 to 150
dollars
Shorter in person visits. Often an hour or less.
50 to 100
dollars an hour
Paid for your time across the whole test, not a flat fee.
5 to 25
dollars
Usually 10 to 30 minutes, from home, on your own time.
Some longer projects pay several hundred dollars. Those are less common and we tell you what is involved up front.
Our own research facility is at One Parker Place in downtown Janesville. It is purpose built for this work, with discussion rooms, a test kitchen for food and drink studies, and a waiting area.
Plenty of our sessions are held elsewhere in the state. We work with partner research facilities, and where there is no facility nearby we book a meeting room close to the people we need. So a study is often nearer to you than Janesville is.
Home use testing
You do not have to travel to take part. A lot of our work is home use testing, where you live with a product for a while and tell us how it actually performs. These studies pay for your time rather than a flat fee, so a longer test is worth more.
Usually we ship it to you. Sometimes we ask you to buy it yourself, often from Amazon, so that the test matches a real purchase. When we do that we cover the cost.
You use it the way you normally would, over a set period. Some tests run a few days and others run several weeks. The invitation tells you which before you agree.
Most tests ask for short diary entries as you go. A few minutes each time, about how you used it and what you noticed. That record is the part clients value most.
You can join even if you never want to travel. Plenty of our work is online or done at home, and you will be considered for that too. More than one person in a household can join, and each member needs their own email address.
We will never try to sell you anything, and we do not pass your contact details to anyone who will. We contact you about research studies and nothing else.
You choose which studies to take. Turning one down does not affect future invitations.
You can leave at any time. Email us and we will remove you.
The sign up form asks for your contact details and some questions about you. It takes a few minutes.
Sign up